Tuesday 3 January 2017

Focus Group

                                        Focus Group

focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

The group we asked questions were mostly teenagers.We assumed that our main audience would be people from the age range of 13-19 year old, also because that is what was the most popular answer in our questionnaire.Thriller has become a popular genre for teenagers; they find it exciting and suspenseful. We have all decided that the regional identity for our movie will be urban city. Our movie is about mental illness which is not limited by regional identities.As a result this will not exclude people from other regions. Our focus group will consist of people from different age groups. This will allow us to have a wider perspective on the genre of thriller.


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